
Flipping houses—buying properties, renovating them, and reselling for a profit—can be a highly rewarding investment strategy, but how much can you really make? While the potential for profits is there, the actual returns can vary widely depending on several factors. In this post, we’ll break down the profit potential, key considerations, and strategies for making money when flipping houses.
Key Takeaways
If you’re thinking about diving into the home-flipping business, here are some key points to keep in mind:
Accurate Cost Estimation: Be realistic about the costs of renovations to avoid underestimating expenses.
Market Research: Focus on high-demand markets with rising property values to maximize your profits.
Financial Buffer: Keep extra funds set aside to cover unexpected costs or market fluctuations.
Exit Strategy: Have a clear strategy for selling the property, including understanding the local buyer demographic and timing the sale right.
The Profit Potential of Flipping Houses
According to ATTOM Data Solutions (2024), the average gross profit from home flips nationwide is approximately $72,000, translating to a 29.6% return on investment (ROI). This figure has shown an increase over the past few years. However, it’s essential to understand that these numbers represent gross profits and don’t account for renovation costs, holding expenses, and other associated fees (ATTOM Data Solutions).
Breaking Down the Numbers: How Much You Can Make
Let’s look at a hypothetical example to understand the potential profit when flipping a house:
Purchase Price: $243,000
Renovation Costs: Estimated between 20% and 33% of the after-repair value (ARV). For a property with an ARV of $315,000, this equates to $63,000 to $103,950.
Gross Profit: $72,000 (before expenses)
Now, let’s break down the potential net profit:
Best-Case Scenario:
Gross Profit: $72,000
Renovation Costs (Low Estimate): $63,000
Net Profit: $9,000
Worst-Case Scenario:
Gross Profit: $72,000
Renovation Costs (High Estimate): $103,950
Net Profit: -$31,950 (a loss)
As you can see, while gross profits can look attractive, the net profit after factoring in renovation costs can be much smaller—or even negative.
The Impact of Renovation Costs
Renovation expenses play a major role in determining how much profit you’ll actually make when flipping houses. Typically, renovation costs can range from 20% to 33% of the property’s ARV. For instance, if a property’s ARV is $315,000, renovation costs could range from $63,000 to $103,950. Therefore, while the gross profits may be appealing, the final return on investment may be less than expected depending on the scope and cost of the renovations.
Current Market Trends
In recent years, the number of homes flipped has declined by over 32%, with nearly 297,900 homes flipped nationwide. This decrease is primarily due to factors like higher mortgage rates, limited housing inventory, and broader economic uncertainties. However, some markets have shown resilience. Cities like Cleveland, OH and Buffalo, NY have experienced notable increases in flipping returns, with ROIs rising from 39.2% to 72% and from 83.9% to 109.1%, respectively (ATTOM Data Solutions).
How Property Management Can Help Flippers

In some situations, property management can be a helpful tool for home flippers, especially when it comes to tasks like finding the right properties, managing renovations, or transitioning from a flip to a rental property. GPS Renting, a leading property management company in Seattle, can provide valuable support throughout the flipping process. They offer services such as identifying off-market properties, managing the renovation process, and helping you transition the property to a rental if needed.
With GPS Renting, you can benefit from services like no advertising fees, no tenant placement fees, and no markup on maintenance, allowing you to streamline your flipping efforts and focus on maximizing your return on investment (GPS Renting).
How Much Can You Make Flipping Houses?
Flipping houses can be a profitable investment strategy, but the potential for profit varies depending on several factors, including renovation costs, market conditions, and location. While the gross profit may seem enticing, it’s crucial to factor in all expenses to determine your true return on investment.
If you’re new to house flipping or want to maximize your potential profits, consider working with a property management company like GPS Renting to help you manage the process from start to finish. They provide expert insights and valuable services that can help ensure your investment strategy is a success.
For more information on flipping houses or if you need assistance with property management in Seattle, GPS Renting is here to help. They manage over 400 doors and offer full-service property management with no additional fees.